indie producing: What they don't teach you in film school

with Avi Federgreen

This is a jam packed day with Canadian producer Avi Federgreen who will be in Ottawa for one day only, exclusively offering a workshop focused on producing in Canada! Avi's extensive career as an Executive Producer & Producer gives a unique look at the Canadian film industry.

Eventbrite - INDIE PRODUCING: What they don't teach you in Film School

The Workshop

Learn about how to find material to option, How to secure the material, developing the material, pitching, casting, crewing, financing, business and marketing plans, budgeting, pre-production, production, post-production, music, look books, promoting, marketing, monetizing and distributing your film and a whole lot more. 

Who Should Take this Course?
Canadian independent producers, writers, directors, actors, technicians making movies today - or wanting to make movies - in the Canadian independent film landscape; New and emerging Canadian filmmakers who need a broad but practical intro and understanding of the Canadian independent film landscape.


11:00-1:00 PM
• Business and Marketing Plans
• Budgeting - How to determine what the budget will be of your film; Budgeting Tips
• Tools of the Trade
• Pre-Production
• Production - How long is the shoot; Cost of shooting
• Music
• Post Production - Editing Process; Various cuts; Locking picture; Music; Picture Post; Sound Post; VFX; Deliverables



9:00-10:30 AM
• The Material - Finding a script; Getting book rights
• Development - Developing an existing script; Finding a writer
• Pitching
• Director - What to look for in a Director – and where; The Producer / Director relationship
• Casting - Hiring a Casting Director; Star Casting
• Crewing- Hiring Key Crew (DOP, PM, Production Designer, 1st AD, Editor, etc); Unsung Heroes on Crew; Chemistry, Chemistry, Chemistry
• Union Versus Non-Union



2:00-3:15 PM
• Various ways to finance your film
• (Private Investors, Gov’t Funding, Crowd Sourcing )
• Tax Credits
• Bank Financing



3:30-5:00 PM
• Festivals and Markets
- Why & what type of Film Festivals; Festival Goal
- Which markets should you go to and why
• Distribution
• Monetization
• Promoting Your Film

Eventbrite - INDIE PRODUCING: What they don't teach you in Film School

* Coffee is included with registration

About Avi

Avi Federgreen’s nearly twenty years of experience in the Canadian film industry features many highlights, from music videos to TV series to full-length feature films. Starting in the locations department, he moved quickly into production management, line producing, post supervision, and producing.

Federgreen’s current projects in release as Executive Producer include the first ever Canadian fully financed 3D feature titled Dead Before Dawn produced by April Mullen and Tim Dorion of Wango Films and directed by April Mullen; the Vancouver based feature film Random Acts of Romance produced by Darren Reiter and Katrin Bowen and directed by Katrin Bowen and Moon Point produced by Sean Cisterna and Christian Potenza, directed by Sean Cisterna.

As producer, Federgreen’s current releases include his next feature film with acclaimed director Mike McGowan entitled Still As Producer.

Federgreen’s past projects include the 2010 Toronto International Film Festival, Score: A Hockey Musical, written and directed by Michael McGowan captures the fervour of Canada’s two favourite pastimes in a story big on humour and heart; and George Ryga’s Hungry Hills, directed by Rob King, premiered at TIFF 2009.

As exec producer, Federgreen has also worked on the dramatic short film Hidden Driveway, produced by Sarah Zammit and Sarah Goodman, directed by Sarah Goodman and which premiered at TIFF 2011; and Little Larry produced and directed by Jill Carter. Also produced by Federgreen She Said Lenny (produced wth Mallary Davenport), and directed by Jim Donovan premiered at WSFF 2011; Tight Space, Scout, and The Chair, all written and directed by Cory Kinney, and the Canadian Film Centre short Pudge, directed by Annie Bradley. Pudge premiered at TIFF 2008 and screened at several other acclaimed festivals internationally. The Chair achieved a Bronze Award at the Worldfest Houston International Film Festival in 2001.

More successes for Federgreen as producer include the Shaftesbury TV series Good Dog, written and directed by Ken Finkelman; documentary As Slow as Possible, directed by Scott Smith, an official selection of HotDocs 2008.

Federgreen’s co-production credits are impressive and varied. They include I’m Yours produced with Jennifer Jonas and Mallary Davenport of New Real Films, directed by Leonard Farlinger, the feature film One Week, written and directed by Michael McGowan, was named Best Canadian Film in the 2008 Calgary and Edmonton film fests, and was an official gala screening at TIFF that year. The film surpassed the $1.2 million Canadian box office mark, was the #1 rental on iTunes, and finished in the top 10 in DVD sales in Canada during its first week of release. High Life, produced by Triptych Media and directed by Gary Yates, premiered at the Berlin Film Festival and was featured at TIFF 2009. Leslie, My Name Is Evil, directed by Reginald Harkema, produced by New Real Films also screened at TIFF 2009, and lastly the nationally acclaimed TV mini-series It’s Me…Gerald (Showcase).

In November 2011, Federgreen opened his own film distribution company INDIECAN ENTERTAINMENT. The company will service not just up-and-coming Canadian filmmakers, but also those indies making films in a lower budget bracket who have otherwise virtually no chance to shine in a market of big studios, distributors and exhibitors.

To find out more, visit his website at


Eventbrite - INDIE PRODUCING: What they don't teach you in Film School